1. Clock Building, Not Time Telling:

• Focus on creating enduring, timeless products and services that will last the test of time.

• Avoid chasing short-term trends or fads.

• Build a company that can withstand the inevitable changes that will occur in the future.

2. Everything Should Change Despite the Core Ideology:

• While a company's core values and purpose should remain constant, it must be willing to adapt and change in order to survive in a competitive marketplace.

• Embrace innovation and be willing to experiment with new ideas.

• Avoid becoming complacent or resistant to change.

3. Create A Cult-Like Company:

• Foster a strong company culture that is shared by all employees.

• Create a sense of purpose and belonging among employees.

• Make employees feel like they are part of something special.

4. Continuous Improvement:

• Never stop striving to improve your products, services, and processes.

• Encourage a culture of innovation and creativity.

• Be willing to learn from your mistakes.

5. Use The Vision Framework To Start Your Own Empire:

• Develop a clear and compelling vision for your company.

• Articulate your vision to employees and customers in a way that inspires and motivates them.

• Use your vision to guide all of your company's decisions.

6. Leaders Are Key:

• Hire and develop leaders who share your company's values and vision.

• Empower leaders to make decisions and take risks.

• Create a culture of accountability and responsibility.

7. Think Intertemporal:

• Make decisions that will benefit your company in the long term, even if it means sacrificing short-term gains.

• Think about the impact your company will have on the world.

• Leave a lasting legacy.