1. Level 5 Leadership: Great companies are led by Level 5 leaders, who are humble, disciplined, and have a fanatical commitment to the purpose of the company.

2. First Who...Then What: Great companies first get the right people on the bus, and then figure out where to drive it. This means hiring the right people and putting them in the right seats.

3. Confront the Brutal Facts: Great companies don't avoid reality. They confront the brutal facts head-on and make decisions based on data, not emotions.

4. The Hedgehog Concept: Great companies have a clear and simple concept of what they do best, what they can't be beat at, and what they're deeply passionate about.

5. A Culture of Discipline: Great companies have a culture of discipline, which means everyone in the company is aligned with the Hedgehog Concept and is working towards the same goals.

6. Technology Accelerators: Great companies use technology to accelerate their momentum, not to create it. They focus on using technology to improve their Hedgehog Concept.

7. The Flywheel: Great companies build flywheels, which are self-reinforcing systems that lead to sustained success. Flywheels are powered by the Hedgehog Concept, a culture of discipline, and technology accelerators.

8. From Good to Great to Transcendent: Transcendent companies are those that have achieved sustained success for over 15 years. They are the companies that have built the strongest flywheels.

9. Core Values: Core values are the DNA of a great company. They are the principles that guide the company's decisions and actions.

10. The Endurance Test: Good to great companies are built to endure. They are not focused on short-term results. They are focused on building a sustainable business that will last for generations.

Collins' book is a must-read for any business leader who wants to build a great company. It is a practical guide to how to achieve sustained success.